Healthcare Marketing and Commercialization

Catalog description

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. This course provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, it offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Lecture Hours: 3 Repeatability: May not be repeated for credit. Grade Mode: Normal, Audit Schedule Type (Primary): Lecture Schedule Type (Additional): Asynchronous Instruction Click here for the Schedule of Classes.