MKTG 4780
Marketing Strategy
Auburn University at Montgomery · UGRD · Fall 2026
1 section
Catalog description
Planning and development of marketing strategies including opportunities assessment and competitive analysis. Focus on application to present the student with major marketing decision areas. Examines traditional and contemporary marketing strategy alternatives. Prerequisite MKTG 3310, MKTG 4360, MKTG 4410.
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001
Availability not recently verifiedClass #auburn_montgomery-1676Fall 2026UGRD- credits
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