MKTG 4600
Services Marketing
Auburn University at Montgomery · UGRD · Fall 2026
1 section
Catalog description
The course examines the unique characteristics of service organizations and the increasingly vital role they play in the U.S. economy. This course stresses the importance of tailoring marketing strategies to fit the special needs of service marketers, needs quite different from those of manufacturing organizations. Prerequisite MKTG 3310.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #auburn_montgomery-1673Fall 2026UGRD- credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?