MKTG 4500
Direct Marketing
Auburn University at Montgomery · UGRD · Fall 2026
1 section
Catalog description
Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods. Prerequisite MKTG 3310.
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001
Availability not recently verifiedClass #auburn_montgomery-1671Fall 2026UGRD- credits
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