MKTG 4390

Event Planning

Auburn University at Montgomery · UGRD · Fall 2026

1 section

Catalog description

Provides a practical look at the unique characteristics of the sports industry and their impact on the strategic approach to the marketing of sports and other events, to include pricing, determining the right event/sponsor, branding and maintaining relationships among parties involved. Prerequisite MKTG 3310.

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Class #auburn_montgomery-1669Fall 2026UGRD- credits

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