MKTG 3310

Principles of Marketing

Auburn University at Montgomery · UGRD · Fall 2026

1 section

Catalog description

A survey of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion, and pricing. Prerequisite ACCT 2020, ECON 2020, ECST 2740.

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Class #auburn_montgomery-1662Fall 2026UGRD- credits

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