E-Marketing

Catalog description

This Introductory Course in Electronic Marketing Explores How the Internet Has Revolutionized the Buying and Selling of Goods and Services in the Marketplace. Topics Covered Include B2b and B2c Electronic Commerce, Internet User Characteristics, Net Pro -Duct, Pricing, and Distribution, Relation -Ship Marketing Through Online Strategies, and The Legal and Ethical Challenges of E -Marketing. This Course Emphasizes Hands-On Learning. Pre-Requisite: Marketing Business Major – Business Administration Bachelor’s Degree Program. *Upper-Level Division Business Admin.