Digital Marketing

Catalog description

Pre-Requisite: Marketing Business Major – Business Administration Bachelor’s Degree Program * Upper-Level Division Business Admin. This course is designed as an introduction to the world of digital and online marketing. In it we'll cover all the different types of digital ad unit, marketing partners, process, buying and more. It is perfect for anyone who is interested in marketing their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and s erved to you. Evaluate the delivery of marketing communications campaigns using both physical and digital age.