Data Analytics for Digital Marketing

Catalog description

Pre-Requisite: Marketing Business Major – Business Administration Bachelor’s Degree Program * Upper-Level Division Business Admin. This course builds on a base of marketing theory to journey in real time through the 2018 world of digital marketing opportunities. If you want to be successful in today's world, you need to understand how to use various digital marketing principles and resources to your advantage. You will learn what digital marketing is, and how to develop a targeted online marketing strategy that en gages potential customers throughout the digital landscape. You will gain experience in building an integrated online marketing plan. You will learn how to promote your business effectively online using different current major social media platforms: Twitter, Facebook, YouTube, LinkedIn and Instagram.