Principles of Advertising and Public Relations

Catalog description

Exploration of advertising management. Discussion of marketing, creative elements, media, effectiveness, integration within the marketing plan, quantitative approaches, agency organization and management. This course is designed to give the student a comprehensive view of the fundamentals of advertising. It considers advertising from a client agency point of view. Material covered includes areas such as agencies, budget and media introduction and advertising’s role with regard to laws, society and economics. Pre-Requisite: MRKT 101 Number Name Credits