MRKT 205
Consumer Behavior
Atlantis University · UGRD · Fall 2026
1 section
Catalog description
This course provides students with an understanding of consumer purchasing behavior. Theories of buyer behavior and research findings as they apply to sales. This course uses the marketing segmentation approach to explain that consumer behavior is a professional endeavor and to link psychological, socio - cultural and decision-making aspects. Pre-Requisite: MRKT 101
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #atlantis_florida_palms-0385Fall 2026UGRD3 credits
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