Marketing II

Catalog description

Marketing II expands upon how marketing impacts the American economic system as well as the international economy. Exploration of market -oriented problems, market opportunities, competitive strategies, marketing policies and programs. Marketing II students will also study special markets, marketing research, credit as a customer service, packaging and labeling, marketing of services, product promotion, and marketing management. Pre-Requisite: MRKT 101 MRKT 202/302 Marketing Strategies (3 Credit Hours) Merchandising and marketing as a strategy for motivating consumers to purchase products and services. This course discusses the place of the Marketing Plan in the Overall Business Plan. It focuses on identifying opportunities, product/service positi oning and segmentation in the ever -changing external environment and competitive markets. Pre-requisite: MRKT 200