Virtual Reality (VR) and Augmented Reality (AR) in the Hotel Customer Experience

Catalog description

This course explores the transformative role of Virtual Reality (VR) and Augmented Reality (AR) technologies in shaping the hotel customer experience. Participants will delve into the theoretical foundations and practical applications of VR and AR within the hospitality industry. Through a combination of lectures, case studies, and hands -on exercises, students will learn how to leverage VR and AR technologies to create immersive and engaging experiences for hotel guests. Topics covered include the integration of VR and AR in hotel marketing, virtual tours, interactive concierge services, and personalized guest interactions.