Graduate Business Research Project

Catalog description

The International Business Research Project aims for students to: * Conduct environmental scanning activities (e.g., cultural, political, social, legal and economic factors) on chosen international markets for evaluation of potential business opport unities. *Perform secondary market research to obtain market for evaluation of potential business opportunities. *Perform secondary market research to obtain market intelligence on an international level. * Select, analyze, and define international target markets for selected products or services. * Design international distribution systems and implementation strategies for selected products or services. * Develop proposals for international promotional strategy given selected products or services using a combination of international business and marketing strategies. * Determine international pricing options for selected products or services. * Demonstrate an integrated understanding of international markets by analyzing business and marketing challenges and providing detailed solution alternatives.