Measuring Your Performance: ROI for Social Media

Catalog description

This course will provide students with an in -depth, hands -on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media. Participants will learn to communicate return on investment (ROI) of social media to a non -expert audience. Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations. From gaining proficiency in digital marketing to finding meaning in user behavior; developing and planning campaigns driven by data and measured by key performance indicators, to becoming a driver of a company by using techniques and platforms to market products, acquire users, gain followers and maintaining them. Number Name Credits