The Value of Content: Monetizing Your Content

Catalog description

The course explores the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. Students will develop skills for evaluating each form of writing, find examples, assess what makes them effective, consider the decoding skills they demand from readers, and practice the form using tried and true social media writing tactics. As participants practice the craft of writing for social media, they will receive detailed, constructive feedback on all assignments. This course helps students develop skills in digital marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It prese nts a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material releva nt to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.