Social Media Marketing: Google, Facebook, Instagram and YouTube

Catalog description

Why do businesses exist and why do my customers care? Students will get a complete understanding of the current digital landscape to drive success and growth for the companies they work for and/or for their own. In this course you will learn how to create effective Social Media campaigns to help you drive conversions at organizations, startups or personal brands. You will learn how to plan an effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign performance. This course teaches you to create, publish, and purchase ads on the Facebook and Google family of apps and services, and more importantly, how to properly navigate through these platforms. You will learn to get up and running with attractive, effective, native ad placements and will provide practical implementation guidance and show several examples to inspire you. You will learn how to properly use the Instagram Business Tools function, the Facebook for Business Advertising platform, and the Google AdWords function for YouTube. Covering the most relevant social media channels, to analyzing audience data and creating cohesive brand content. Whether you want to build a brand, acquire followers and users, or develop digital strategy skills, the course will focus on teaching you the latest tactics to attract and engage customers in the digital age.