International Trade Export/Import

Catalog description

The International Trade Import and Export is a theoretical - practical course where the participant is expected to know the application of the concepts, principles and strategies of Marketing with an international scope. At the same time, the acquir ed theoretical knowledge will be applied to cases of real companies, and remaining in contact with the current economic and international business. The course is made up of four units through which the fundamental aspects will be analyzed in the international business environment, formulate international marketing strategies and design action plans for the import or export of products or services. Strategic options for international alliances or mergers are also studied.