E-Business Technology and Management

Catalog description

As the internet continues to grow its influence in many aspects of human life, one of the most impacted areas is commerce – where the internet has transformed existing markets, and given birth to new markets – like mobile commerce, supply chains, and social commerce. The course provides students the analytical tools to understand digital markets and how they interact with physical channels. It will put a strong emphasis on customer behavior, channels, competition, and how technology shakes them. Topics discussed during the course will cover: e-commerce business models, pricing in digital and physical channels, leveraging e-commerce to increase profitability, analytics of digital commerce, and the impact of “Recommender Systems” their design and how they can revolution the product.