Web Analytics Strategies

Catalog description

This course will give you a foundation in digital analytics in tandem with digital strategy and solutions. You will glean concepts and principles of praxis central to current applications of digital analytics and digital strategy across industries. You will acquire the critical and creative skills to articulate the value of digital analytics within a variety of business settings. This course will introduce you to a multi-method (both quantitative and qualitative) approach to working with digital analytics, and a multimodal understanding of the analytics tools for websites, mobile, and social media. Apply Web Analytics Strategies and presents information from research and feedback as insights. Number Name Credits