Strategic Management

Catalog description

How do organizations manage to plan ahead and understand industry and global trends that are currently happening but also in the future? Strategy is the practice of setting goal-directed actions to gain performance and competitive advantage over their industry competitors. Strategic management is the integrative management field that combines analysis, formulation, and implementation (AFI) in the quest for competitive advantage. In this course, we will deep-dive into strategic management and explore three different aspects of how organizations manage this information and how they develop that competitive advantage. First, we will discuss strategy analysis. Second, we will explore strategy formulation. Last, we will analyze strategy implementation. Assignments will be assessed through case study. A case study is a fundamental learning tool in strategic management.