PSYC 306
Consumer Behavior
Ashland University · UGRD · Fall 2026
1 section
Catalog description
An analysis of the basic concepts and principles of consumer behavior. Emphasis will be placed on the cognitive, behavioral and social influences as they relate to consumer attitudes, perceptions and purchases. The course explores the consumer decision process and marketing efforts to influence and shape that process. PSYC 306/MKT 326 credit.
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001
Availability not recently verifiedClass #ashland-1919Fall 2026UGRD- credits
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