MKT 411

Marketing Management

Ashland University · UGRD · Fall 2026

1 section

Catalog description

A study of the factors involved in the management of the marketing function. Focus is on the achievement of the firm's goals through product development, promotion, pricing and physical distribution. The marketing structure is studied as a system within the competitive market economy.

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Class #ashland-1256Fall 2026UGRD- credits

Days & times: No scheduled meeting time
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Instructor: Staff

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