MKT 6153

Consumer Insights

Arkansas Tech University · UGRD · Fall 2026

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Business opportunities and decisions depend on an understanding of customers' values, needs, aspirations and behaviors. Even more important for a specific company is gaining unique insights into their customers so that they can develop products, services and brands that are differentiated from competition. $35 per SSCH course fee.

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Class #arkansas_tech-1680Fall 2026UGRD
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