International Marketing

Catalog description

In this course, students will learn to navigate the complexities of marketing on an international scale. They will explore key concepts such as market entry strategies, global market research, and the impact of cultural, economic, and legal differences on marketing practices. The course will cover the development and implementation of global marketing strategies, including product adaptation, pricing, distribution, and promotional tactics tailored to diverse markets. Students will also gain insights into managing global brands, understanding competitive dynamics, and leveraging digital marketing tools to reach international audiences.