Community Marketing/Pub Rela.

Catalog description

In this course, students will learn the importance of building strong relationships with local communities, local partners, and stakeholders. This involves learning effective communication strategies, event planning, and community engagement techniques to support public, private, and non-profit marketing. They will also learn the importance of cause marketing, brand reputation management, crisis communication, and grant-writing. Additionally, students will explore the use of social media and digital platforms to foster community connections and promote positive public perception.