Principles: Digital Marketing

Catalog description

In this course, students will explore the fundamental concepts, strategies, and tools used to effectively market products and services in the digital landscape. Students will examine the digital ecosystem, including SEO, SEM, and content marketing, as well as social media, mobile, and email marketing. Additionally, students will use data to measure campaign performance and inform decision-making, as well as explore the latest innovations in digital marketing, including AI and influencer marketing.