MKT 540
Strategic Brand Management
Arizona State University Digital Immersion · UGRD · Fall 2026
1 section
Catalog description
Some of a firm's most valuable assets are its brands. Building and effectively maintaining brand equity is one of a firm's top priorities. This course provides an understanding of strategic brand management and provides students with insights into how sustainable and customer-centric brand strategies can be created and leveraged over time.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #arizona_digital_immersion-9057Fall 2026UGRD1 - 4 credits
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