Creativity and Innovation

Catalog description

Multidisciplinary approaches to theories and practices of inspiring and managing innovation and change for sustainable competitive advantage. Focuses on both the student¿s individual creativity and the planning and implementation of innovations, technologies, processes, or systems that pose significant uncertainty. Places special attention on the processes surrounding understanding the consumer, ideation and implementation. Inclusive in this are methods such as environmental scanning, scenario planning, contextual research, storytelling, concept testing and prototyping. Also includes the many aspects of the organization¿s structure and culture regarding innovation and creativity.