Immersive Brand Experience II: Creative, Media and Measures

Catalog description

Provides in-depth, hands-on experience creating complete branding initiatives (campaigns, projects, products/services) for business or nonprofit organizations. Functioning as a real working branding firm, each student provides both an individual effort, as well as works within teams. Applies previously acquired marketing knowledge and best practices in creative direction, writing and art direction, media development and strategy to deliver completed brand development initiatives for clients.