MKT 455
Brand Management
Arizona State University Digital Immersion · UGRD · Fall 2026
1 section
Catalog description
Explores principles of brand management, including building brand equity, managing brand identity and crafting brand position using the latest technology and AI-powered tools. Students learn how firms create and maintain competitive advantage by incorporating consumer insight into brand strategy.
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001
Availability not recently verifiedClass #arizona_digital_immersion-9041Fall 2026UGRD3 credits
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