MKT 451

Sports Business Analytics

Arizona State University Digital Immersion · UGRD · Fall 2026

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Develops and applies critical and creative thinking skills through the lens of a sports context with the goal of making data-driven decisions. Introduces students to relevant, hands-on tools in data analytics, including artificial intelligence as a supplementary method for generating insights.

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Class #arizona_digital_immersion-9039Fall 2026UGRD3 credits
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