MKT 421

Fan Behavior and Sports Marketing

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

Focuses on what it means to be a consumer in a sports marketing context society and what, as a marketer, you need to know to develop, evaluate and implement effective marketing strategies for fans.

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Class #arizona_digital_immersion-9030Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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