MKT 398

Essentials of Sports Business

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

Introduces the concepts of sports business. Builds knowledge, skills and understanding of the fundamentals of sports business. Develops an appreciation for and understanding of the multiple stakeholders and diverse interests in and around sports business, and how they impact sports business practice and performance.

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Class #arizona_digital_immersion-9025Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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