MKT 396

Essentials of Services Marketing

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

Focuses on challenges and opportunities in services marketing. Emphasizes skills and knowledge needed to manage service design, delivery and communication in multiple modalities. Introduces service strategies to manage service quality, customer satisfaction and retention.

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Class #arizona_digital_immersion-9023Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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