MKT 365

Advertising and Beyond: Customer-Centric Brand Development

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

Advertising and brand development as means to marketing and business success. Consideration of market research, segmentation, objective, creative strategy, digital and integrated media tactics, media management, and metrics of effectiveness.

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Class #arizona_digital_immersion-9013Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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