MCO 568

Viewership: How We Watch

Arizona State University Digital Immersion · UGRD · Fall 2026

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Explores why and how audiences watch TV and digital video. Examines audience and communication theory and variables that influence viewer behavior; teaches industry-standard audience measurement methods and data analysis; and discusses the industry's history and current landscape.

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Class #arizona_digital_immersion-9189Fall 2026UGRD3 credits
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