MCO 562

Search Engine Strategy for Digital Audience Acquisition

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

How to attract and grow audiences through strategic use of search engine marketing. Includes user search behavior, SEO (search engine optimization), tagging and coding for on-page SEO, SEM (search engine marketing), keyword research, competitive analysis, domain authority and pay-per-click advertising.

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Class #arizona_digital_immersion-9183Fall 2026UGRD3 credits

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Instructor: Staff

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