MCO 539

Audience Lifecycle and Growth Strategies

Arizona State University Digital Immersion · UGRD · Fall 2026

1 section

Catalog description

Teaches students how to design, execute, measure and optimize lifecycle marketing campaigns using technical tools and growth-hacking strategies. Students learn to leverage automation, personalization and tracking across channels, analyze omnichannel metrics and apply AI solutions to improve audience engagement.

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Class #arizona_digital_immersion-9165Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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