Public Relations Campaigns

Catalog description

Enables students to synthesize and apply the theories, principles and techniques of public relations. This body of knowledge includes research, planning techniques, types of budgets, organizational systems, management styles, campaign components, types of campaigns, technology, ethics, diverse channels of communication and target audiences. The student develops an in-depth understanding of a client's needs; conducts primary and secondary research; works with a client in a team-based approach to prepare a comprehensive campaign proposal to address the client's problem or issue; designs and develops media products for client; formally presents the proposal to the client and the class and analyzes, discusses then responds to public relations case studies.