MCO 434
Search Engine Research and Strategy
Arizona State University Digital Immersion · UGRD · Fall 2026
1 section
Catalog description
Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO (search engine optimization), tagging and coding for on-page SEO, SEM (search engine marketing), competitive analysis, domain authority and pay-per-click advertising.
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Availability not recently verifiedClass #arizona_digital_immersion-9115Fall 2026UGRD3 credits
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