MCO 434

Search Engine Research and Strategy

Arizona State University Digital Immersion · UGRD · Fall 2026

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Learn how to research, attract and grow audiences through the strategic use of search engine optimization and search engine marketing. Includes search trend research, keyword research, user behavior, SEO (search engine optimization), tagging and coding for on-page SEO, SEM (search engine marketing), competitive analysis, domain authority and pay-per-click advertising.

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Class #arizona_digital_immersion-9115Fall 2026UGRD3 credits
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