JMC 483
Los Angeles Content Creation Studio
Arizona State University Digital Immersion · UGRD · Fall 2026
Catalog description
Helps students become successful content creators with demonstrated audience growth and engagement. Through hands-on learning, cultivate storytelling skills as independent content creators; develop a content strategy; create compelling strategic digital, video and social content; and measure and monetize that content. Students also experiment with virtual reality, augmented reality and other immersive storytelling techniques and their impact on audience engagement. Students work along parallel paths, building their own independent media brand and partnering with an existing brand to tell its story through innovative strategic content creation. Students emerge with their own media platform to build on, client experience, a strong sense of how to effectively reach and serve broad and diverse audiences, and a keen understanding of the opportunities within the creator economy.
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