Innovation Studio V: Scale

Catalog description

SCALE is translated as proportional growth of production and profit aiming at a larger market position. Understanding the timing to scale a business model is crucial to its success and scaling can be discussed in terms of market, process and team. Faced with scaling issues of their business models, students need to build their own framework--or tools--in order to make decisions concerning the whens (time) and hows (market, process, tools) of scaling. Topics covered also include, but not limited to, venture funding strategies, budgeting capital needs, developing e-commerce, CRM analytics, supply chain and operations. At the end of this semester, students present a fully developed venture, with clearly articulated market need, viable innovation based on end-user feedback, business model and plan for scale. Where relevant, students register their intellectual property through ASU, using the university's published guidelines and procedures.