Innovation Studio IV: Business Model

Catalog description

Faced with the challenge of business model generation and prototyping, students need to define the starting points of value proposition, supply chain and customer segments. Later in the process, a clear description of the revenue model, customer relationship, key resources, key activities, key partners and cost structure complement the original value proposition design. The refinement of the newly created business model is made through a process of iteration. Students have an overall comprehension of the strategic innovation process made of (a) strategy, (b) execution, (c) tools and (d) metrics before moving to the stages of scaling and growth of the business. In order to develop a viable business model, students need to understand the costs of development, manufacturing and getting their goods or services to customers.