Innovation Studio III: Explore, Fail, Solve

Catalog description

In this iterative, creative 'make-to-learn' phase of venture development, students explore prototyping and testing with audiences or end-users to develop feedback loops for real-time evaluation of their ideas, then synthesize learning from both successes and failures to progress toward a solution. Key components include mastery of ideation and creative development, framing strategic questions and success indicators for prototyping of services or products, evaluation of feedback and iteration of progressively more promising ideas, and evaluation of their innovations measured against the success indicators they developed. Students learn and practice prototyping service interactions as well as product innovations.