Innovation Studio I: Discovery and Insight

Catalog description

A prerequisite for successful innovation and venture development is a deep understanding of the multidimensional context in which the innovation is situated, and in which the venture competes, whether a commercial enterprise or nonprofit. Gives students the design, business and engineering research and evaluation tools and experience to investigate and immerse themselves in industry or sector customer needs, the competitive landscape and cultural context, as well as ways to predict and mitigate the unintended consequences of their innovation on society and the environment. Teaches students where to begin, how to inquire, how to evaluate information they uncover and how to use critical thinking and analysis to develop the insights that become the foundation of their venture-development journey.