Entrepreneurship, Innovation and Strategy in the Health Care Sector

Catalog description

Problems with health care quality, access and costs bedevil all countries. Focuses on the creation of global business innovations in health care that can better meet these needs. At its end, students should understand the opportunities for different kinds of health care innovations and how to create viable strategies and business models to meet them. Enables students to craft business models that attain alignment between an entrepreneurial health care venture and the Six Factors that shape this sector: financing, structure, public policy, consumers, technology and accountability. Covers these issues in every part of the sector, including insurance, services, IT, medical devices, biotechnology, diagnostics and pharmaceuticals.