Fashion Retail Development

Catalog description

Get ready for the future of retail. Explores the tools, technologies and management strategies that are used behind the scenes to run a fashion business. Includes learning the fundamentals of managing a fashion retail business across various channels. Takes a hands-on approach to examining the process of managing brick and mortar stores, e-commerce, social commerce, direct-to-consumer and experiential retail methods. Students' understanding of retail channel strategies builds on a basic exploration of financial planning and supply chain operations. Uses a combination of emerging and time-proven strategies to gain a holistic understanding of retail channel management. Approaches include mock buying scenarios and store experience creation as a part of fashion management.