Fashion Branding Strategies

Catalog description

What is branding? What makes a fashion brand unique? In the trend-oriented fashion world, branding is what encourages consumers to pick one brand over another. For instance, to spend $100 for a plain white t-shirt from their favorite designer with just one small logo, over the plain white t-shirt from a high-street brand. Branding also enables sneakers to transcend function and wearability to cultural icon status. Fashion branding transforms a company from a business selling product into a trusted friend. How is a brand created? It is a sum of the creative direction bridging product, packaging and consumer interactions that create a holistic identity. Students gain exposure into the evolution of fashion branding, including iconic brand strategies and market disrupters. Covers how to interweave marketing messages and brand communication strategies to utilize storytelling as a central tool in creating a strong brand identity.