Fashion Entrepreneurship

Catalog description

Explores what it means to be a fashion entrepreneur. Explores creativity in entrepreneurship, leading into the details of fashion entrepreneurship. Addresses launching a business and what happens after a business is launched. Explores both creative and technical aspects of fashion businesses including the idea, process and feasibility. Examines the competitive landscape and the unique propositions that allow fashion entrepreneurs to thrive in the marketplace, both theoretically and through existing market examples.